3 Ways To Align With Your Ideal Clients


We were once told if you do not know what content to produce then this is a really bad thing. 

Not because you will have no content. Which is obviously not a great thing. But the deeper issue is that you are not in alignment with your ideal client. Which is not a good place to be. 
If you do not know your ideal client, client and potential clients then how do you think this will affect your business?

Not in a positive way.

Client experience is everything. As is potential client experience. 

So how do you align with your ideal clients? The same way you would anyone else. You talk to them! You make connections, you share, you ask questions.

In this post, we are going to share 3 ways you can align with your ideal clients and what to do next!



Do you have some topics in mind, but are unsure as to whether they will be well received. To the poll! Polls on Instagram and Facebook are great ways to test ideas. People love polls as they are interactive and give them a chance to voice their requests. Often when we do polls, we have people messaging us with extra information that is super useful to us.

Here are a couple of the things we have asked in our poll…

Do awards matter to you?
Do you want to see more content around money mindset?

Do you see how by asking these questions we can get an idea as to what choices and actions we should be taking?


Directly Ask

Ask a prospect. Ask a client. Simply ask them if they have anything that they would like to see as you are planning on your next months worth of content and you want to ensure that it serves them in the best way. Most people will love this as it shows that you actually care. This is an awesome way to get in sync with what your audience wants.


A Facebook Group 

Creating a Facebook group full of clients and prospects is a great way to create a focus group. They get the exclusive insights, added value and a community and you get to ask questions to improve your service. Win. Win. Start the group small and make it private. 

Now, these are just a few suggestions, to get the ball rolling but we want to give you some direction as what to do now:

Spend time on client profiling. Know your ideal client inside out. Their strengths, their weaknesses. Where they hang out online, what their day to day life looks like and what they want it to look like. This can help you curate content that serves them the best.

Spend time researching furthermore active ways you can ‘get to know’ your ideal clients further. Really push yourself to break through the ‘I don’t know stage’. Trial and error is the best way you know what is right for YOU.


About the author

Chloe Slade is the Marketing Manager here at Cone and focuses on creating content that brings business and lifestyle together. Chloe is keen makeup lover,  foodie and loves to work from luxurous destinations.