How To Be In Alignment With Your Business

How To Be In Alignment With Your Business

Not too long ago I was speaking to Emily, Managing Director of one of the most beautiful businesses that I have ever seen, Stories Studio.


Like us, Emily is also remote working from Spain, living in a beautiful castle in Ibiza. She is definitely doing entrepreneur life well. On the call, she mentioned how everyone always told her that business was hard, but she had never felt so content.


I told her it was because she was in alignment with her business. She was in alignment with her clients and she was in alignment with her purpose.


When you are in alignment with your business, things flow. Now, this does not mean that you never encounter challenges, and it does not mean that you do not have to do any work.


But what it does mean is that you are equipped to succeed and that you can work on inspired action.


Alignment is what happens when you stop chasing the goals that look good to others and start focusing on your purpose. You start setting goals that will serve not just you but others too. You start setting goals that will fulfil you.


Alignment means that you can have a flourishing business. You can enjoy life, but you do not have to 'grind' and work all hours of the day and sacrifice other elements of your life to be successful.


You can have it all. You simply need to shift your thinking.


So what now? How can you take steps to be in alignment?


You need to tune into your purpose. Your 'why'. The reason you do what you do.


And before you think it, making money is a result of being in alignment. It is not your purpose. Your purpose is your legacy. Your purpose fulfils you. Your purpose serves others. Your purpose has an impact on the world.


Everyone's reason 'to be' is different. You may know yours right now. You may need to do some inner work to discover your purpose. But when you know it, make sure everything you do aligns with your purpose. Every action you take. Every word you speak. Every message you share.


Make decisions based on the results you want not the way you feel. That is something to remember.


Take some time today to ask yourself if the actions you are taking reflect the life you want to lead. It is ok if you are not acting in the alignment of your purpose. The good news is you can change right now. You do not need to be the same person as you were 15 minutes ago let alone the same person you were a year ago.


Every moment you get to choose. And the best part? You are one decision away from a totally different life.


We did not want to leave you with a message and no action points, so


If you know your purpose then...


If you know your purpose, then you are doing well so far. Take some time to meditate on your purpose and journal anything that comes up when you do this.


If you are wondering how the heck do I meditate on my purpose, then simply this means 'to sit with' or 'to ponder/think' about your purpose. We very rarely do this. People seem to reach for their phone to fight boredom or get angry when their mind inevitably wonders off. Boredom is good. It means your mind is starting to open up. Don't fight it, note what happens.



If you do not know your purpose then...


Depending on where you are in your life and what you perceive as your limitations will dictate this next step.


But you need to embark on an adventure of self-discovery. You need to experience new things; you need to explore what brings you joy and what fulfils you.


You do have a purpose. Every morning when you open you your eyes, every moment you spend on this earth you have a purpose, and it is your duty to discover it and fulfil it.



Once you are crystal clear on your purpose then...


So once you are crystal clear, you are going to want to delve deep into the type of people that you are going to be serving, and if you have got to this point, you will know that if your client is everyone, then your client is no one.


Start asking people what they want. Serve them what they need, and the rest will come. It is as simple as that, but society makes us overcomplicate it and get overwhelmed.


As you grow, you can outsource and automate the jobs that you do not enjoy or take up too much of your time.

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About the author

Chloe Slade is the Marketing Manager here at Cone and focuses on creating content that brings business and lifestyle together. Chloe is keen makeup lover,  foodie and loves to work from luxurous destinations.