How To Prevent Overwhelm Within Your Business
I know, in business, sometimes it can feel pretty hectic. Sometimes we can ‘feel behind’ or ‘not on top’ of it all.
Because creating a life- business blend can be pretty intense.
There is a lot to think about.
But do not worry. By the end of this post, we aim for you to…
Be a little clearer on what it is that you want.
Know to get there, or at least the next step in the right direction.
And this process can be applied to all areas of your life.
The main takeaways to focus on throughout this post are:
To take small and consistent steps.
Keep your gaze long and your eyeshot short. AKA keep an idea of the overall goal but do not let it overwhelm you, little and ofter is key.
So we have a big vision and lots of goals but where do we go from there? Once we have our product and have got clear on our services how do we then move forward?
The way we execute this is very simple.
We focus on planting as many ‘seeds’ as possible, we call this step: attracting.
So what do we mean by this? Well, a lot of people start their marketing and sales efforts to feel then like it is ‘not working’ and quit just before it starts to pay off. And by ‘pay off’ I mean for their ideal clients to be attracted to them.
Here’s the thing. You know how we are big fans of selling authentically, and when you sell authentically, it is all about showing before telling AKA building the potential customer's confidence.
We are in an online, digital world, and while I do indeed love that, it can also mean people are a little more wary of where they invest their trust. So through your marketing campaigns, through your blog posts and captions, your job is to build that trust.
If you think about the statistic that it takes a person eight touch points before they consider being a customer, then you would be silly to ‘give up’ after touch point one.
Which leads me nicely on to my next point: showing up.
We then work on creating a presence and adding value you, we call this showing up.
Showing up is all about adding value without expectation. Showing up is all about being there for your audience, you need to inspire, educate or entertain.
Finally, we focus on giving and aligning everything we do with the sole purpose to produce a mindset shift. We call this serving.
Serving is where you produce or service. Whether that is active or passive income, that doesn't matter, what matters is how you deliver it.
So realistically how do we put all of this together? What’s the nitty-gritty? How can we apply this to our real lives? The day to day...
The Habits and Structure
Aim to work 4 hours a day in a hyperfocus state.
To find out more about Hyperfocus you can read this book, but the gist of it is working in total concentration and eliminating all distractions before you start.
Out of those 90 minutes, you are going to want to be working ON your business. Developing new products, strategies and ways to keep and build your client and customer base. Side note, if you are wanting to delve in deeper into the world of customer attraction, you should check out our event: 'Finding Your Ideal Customer, with Cone Accounting'.
Look at the big picture (remember we were talking about keeping your gaze long). A Trello board such as this one we recently shared will help you organise your big goals into smaller tasks.
Each week look at your big goals and tasks and choose which ones you want to take on that week. Sometimes setting a deadline and working back can help. Also, note down your intentions and goals for the week.
Finally, to stay on track daily, I strongly recommend using a habit tracker.
Now a habit tracker can be used for so much more than ‘drink water’ (although that is a good one).
It can be important habits that will help grow your business such as 'check in with clients' or 'interact with prospects on social media', tailor those habits to your goals.
It may also help you to create, what we would call 'flows'.
Your flows are things like your monthly commitments such as marketing or scheduling time to look and respond to messages.
And there you have it, some little tips and tricks to help you stay on track without overwhelm.
So I hope you feel a little clearer, or at the very least, I hope you have a mini shift in mindset. Sometimes things can be a little crazy and when they do, stripping it all back and bringing it back to basics can really help.
About the author
Chloe Slade is the Marketing Manager here at Cone and focuses on creating content that brings business and lifestyle together. Chloe is a keen makeup lover, foodie and loves to work from luxurious destinations.