There’s a common misconception that a brand is the visual identity of a company, generally the logo.
But, a brand is SO much more than this.
Essentially, a brand is when you build a relationship with your audience because they resonate with your vision, values, voice and visuals. It’s the way people perceive your business; the impression your business gives and the way your audience feels about it.
So, let’s talk about why you need to build a brand and how!Read More