You put a lot of effort into creating marketing resources, or you pay someone to put a lot of effort into creating marketing resources.
So, either way, that is a lot of time and/or money going into marketing resources.
Now I 100% believe spending time and/or money that goes into your marketing is key, however, how much, or to what percentage of those resources do you use to its full potential?
I would go as far as saying that it is fundamental to growth.
I would also say that it is your duty to ensure you are adding as much value as you can to your customers and prospects.
This is the 90:10 rule, 90% showing up and 10% selling.Read More