The Instagram Routine

Entrepreneur Bag.jpeg

We have shared with you our ‘10 Tips To Rock Your Instagram Feed’ and the ‘4 Apps To Raise Your Insta Game' and the response was great! So we thought we would share a 4 step routine for posting Instagram photos… enjoy!

1.Source Content

Types Of Content

Quotes, images, video, competitions, tips, reminders. Remember your Instagram needs to offer something to your followers.

Establish Content Requirements

Ensure content is relevant to the theme and personality of your business.

What is your aim?  Make sure you and your staff have a clear understanding of the goal.  Here at Cone, we want to spread awareness of the way we do business and who we are as an innovative accountancy practice.  We want people to feel inspired and to get an idea of who we are.

Brand Up

Make sure all your content fits your theme and is beautifully branded. We don’t mean stick your logo on every photo but make sure, through design, colours and fonts that the content fits your brand.

2.Schedule & Plan

Apps & Outsourcing

There are many ways to do this. You could outsource it to an Instagram specialist or even someone with a marketing background on People Per Hour. However, if you do not want to give others your passcode, scheduling apps such as Preview or Later can be great tools. Move around your images to see what looks most aesthetically pleasing, pre-write captions and schedule for optimal times. You will then get a notification when it is time to post!

The Feed

Once you know how you will be posting your images, think carefully about your theme and look of your Instagram. An Instagram feed is more than just a social media platform; it is a form of art. It tells a story about you and your brand. People use an array of tactics when it comes to the feed, and the most recent favourite trick is to have a pattern. A way in which you tell your story. For example, a fashion and beauty blogger may post a close up of something, and then an outfit and then a beauty product, and then will repeat this process. It is up to you to decide how you want your pattern to tell your story.



Now this is possibly the most time-consuming part of running an Instagram account, but arguably the most important: responding to comments. When people have taken out the time to congratulate you, compliment you or even just take notice it is a courtesy to reply back! Yes, it can be a pain when you have so much to do, but we strongly recommend replying to as much as you can. Remember you do not just want followers, you want your followers to be supporters and fans!

Compliment & Add Value

As well as replying you should try your best to comment on your follower's photos. Make the comments genuine otherwise; it will seem like a spammy automated message.


Get Analysing

Do not let all of that hard work prepping and planning go to waste! After other external applications providing insights, Instagram now offers Instagram for business. You can see how many people your post has reached, how many people view your profile, the age groups that interact the most and much more!

Use That Information

Post at the right times, tailor your content to the right age group, use those insights when you think about your pattern. These insights can help you make better-informed decisions.

We hope that this has given you a starting point. Make sure you check out our Instagram and if you like what you see, let us know you have read this article by commenting and tagging us in a comment!


About the author

Chloe Slade is the Marketing Manager here at Cone and focuses on creating content that brings business and lifestyle together. Chloe is keen makeup lover,  foodie and loves to work from luxurous destinations.